Enjoy the Barista Magazine tech article by Joshua Dusk Peebles named TRICKED-OUT MACHINES FROM THE BRAINS OF LA MARZOCCO: …”Coffee people are so creative and buying an espresso machine is such a big commitment.” Marta Kokosar is La Marzocco’s Alliance Marketing Manager and has a background in the music industry – where customization is also common. “It’s very personal, even emotional. They want it to represent them, to be an extension of them and their values. Since our values are to always put the barista at the center, we want to help them get exactly what they want.

Values come up a lot in conversations with La Marzocco. The legacy of the company, founded in 1927 by Giuseppe and Bruno Bambi and still run by Giuseppe’s son Piero, now 82, is central to any conversation or consideration. “Our company has a rich history and everybody who works here is still very connected to that history. Everything we do with our machines, all the innovations, all the options, are very connected to our DNA and the La Marzocco vision in espresso technology,” explains Marta Kokosar, La Marzocco’s Alliance Marketing Manager.

These values and commitments have led La Marzocco to create several different avenues for customization. For starters – somewhat akin to getting a new set of handlebars – La Marzocco offers many simple accessory replacement options through their online store – allowing a machine to evoke a different feel quickly and easily by exchanging stock panels, handles, and paddles with parts made of maple, walnut, and glass. Many different colors are also available…” Read more HERE.

*Picture by Jasper Dewaal | Bocca Coffee Roasters