Songwa 2011

Februar 2, 2012 in International

Guido, Kent and Lorenzo, on occasion of the EAFCA in Arusha, Tanzania in February accompanied a group of participants to the Songwa Estate. Below are remarks from some of the participants: Michel Elverding of Allebourgh BV, The Netherlands: “I have been working in the coffee business for nearly 15 years, but having seen an actual coffee farm for the first time was very impressive. I highly recommend the opportunity to everybody.


It was a trip that I will never forget.” Deon Erwee of The Coffee Merchant, Glen Anil, South Africa: “I still get “flash backs” and experience fond memories of the excellent time we had in Tanzania and specifically at the Songwa Coffee Estate. As a Roaster, we don’t only roast coffee we also need to sell it. In order to convey a successful sales message it is paramount that the message is genuine and based on actual knowledge and true experience. For me, the Songwa experience strengthened my coffee knowledge and sales foundation. More importantly, it highlighted once again, that coffee is about people, and people are about relationships and this was the essence of our trip!! For me, the La Marzocco Brand is not only about innovation, technology and quality……..it is also the about fostering and leading the modern day espresso culture – and this trip somehow gave me exposure to that.”

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