An exhibition gathering hospitality and food service professionals each year, HORECA is known to be a major international tradeshow for the provisioning and equipment of hotels, restaurants and cafés, becoming one of the most influential commercial forums for the tourist industry in Greece, the Balkans and Southeastern Europe. La Marzocco was represented by its local partner TAF, specialty coffee brand based in Athens, which showcased a customized professional-grade Strada MP machine as well as the Linea PB and the Home models: GS3 & Linea Mini.