La Marzocco, the leader in espresso machine innovation and design, has kicked off a grand global tour of celebration for their 90^th anniversary in specialty coffee with next stop: Specialty Coffee Association Expo. The international team will meet in Seattle beginning April 20 for a host of events and experiences planned for their partners, new business and home baristas alike.

In celebration of the company’s big anniversary, La Marzocco has launched the La Marzocco 90^th Anniversary Tour. With a total of 5 global tour locations, each stop, including SCA, will host an iconographic display of their company heritage, culture and design which includes a 1920s pop-up café installation with attention to detail that includes an ambassador fully dressed in 1920s barista wardrobe to communicate with each visitor stories about the founding brothers, Giuseppe and Bruno Bambi, and highlight the evolution of their machine design and technology, beginning with the only remaining original Fiorenza, their first machine.

“We couldn’t be happier to join SCA this year and to have the pioneering coffee community of Seattle, friends and partners from North America and around the world, join us for such a vital moment in La Marzocco history: its 90^th Anniversary! From 1927 until today, while pursuing excellence in specialty espresso equipment, we’ve stayed true to our artisan philosophy – and that’s the story we want to tell and share. The La Marzocco 90^th Anniversary World Tour format, including the evocative Fiorenza-focused exhibit, will allow us to convey such narrative in a compelling, memorable way,” shares Guido Bernardinelli, Managing Director, La Marzocco. MORE.