During last month’s Seoul Cafe Show, La Marzocco Korea exhibited the full range of handmade-in-florence espresso machines, including the Strada AV and the Strada EP – 1 goup model which were showcased for the very first time in the local market. Visitors were invited to engage with specialty coffee equipment first hand, to experiment with the Linea PB Auto Brew Ratio, the Linea Minis and also with the Modbar alternative brewing system.

The team launched the True Artisan Café with a line-up of 12 international roasters as well as the pop-up La Marzocco store including new, stylish merchandising goodies 🙂

Moreover, on occasion of the show La Marzocco organized its annual Asian Partner Summit in the Korean capital, inviting its distributors around Asia to meet, discover and interact at the Seoul branch office showroom in addition to experiencing a coffee shop tour around the city and being involved in a dynamic, cultural team session at the Kimchi Musuem.